Episode #
031

Stand Out with Impact School: Build Your Own Brand with Lauren Tickner | TNN31

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Episode Summary

How do you build your own brand? A lot of aspiring entrepreneurs ask themselves this question, sometimes even experienced ones. In building your personal brand, figuring out who you really are and what you stand for is vital. A strong brand stands out in the crowd—and gains more sales, increased awareness, and better customer experiences as a result. Lauren Tickner of Impact School teaches exactly that. 

This episode of The New Nomad is truly an interesting one as Lauren joins Andrew Jernigan and Allen Koski in educating digital nomads and everybody else in personal brand building. They discussed how to make your global team share different time zones and still be productive. This is truly a conversation worth listening to so tune in to The New Nomad and pick up valuable gold nuggets that will help you in your professional and personal journey.

From the episode

Lauren Tickner on social media:
    LinkedIn: linkedin.com/in/laurentickner

    Twitter: https://twitter.com/laurentickner

    Instagram: https://www.instagram.com/laurentickner/

    Youtube: https://www.youtube.com/Laurentickner 

    Facebook: https://www.facebook.com/laurentickner.impact/

Learn, sign up at:

  Impact School: impactschoolmba.com

What You'll Learn

SYSTEM, what is it? In her world of consulting it stands for: Save Yourself Time, Energy, Money and Stress

Get coaching, turn to Lauren.

Overlooked place: Dubai, click to watch her videos on it.

Timestamps

[1:15] Creativity in the midst of Covid-19 boredom

[6:13] New level, new devil

[7:25] Having systems saves your day

[12:01] The challenges and the perks of having a globally-dispersed team

[16:53] Your accountability as a leader

[20:07] How your passion can become your career

Show Transcript

Allen  

Welcome to The New Nomad Podcast, the podcast for the location-independent lifestyle. Andrew, this is going to be a very exciting day, we have Lauren Tickner with us who is an entrepreneur, a leader, somebody who's done some really unique things for impact school. It's gonna be an incredibly exciting conversation. As a matter of fact, one of her posts that I really felt was amazing. That was her reflections on COVID and enduring COVID. And some of the things really resonated with me. And let's have a quick sidebar on that. Before we kick off that, you know, during COVID, at least for me, it was a lot of time of self reflection, improvement, learn how to do yoga, cut my wife's hair, she no cuts my hair. What can I tell you? Repair a popped bike tire. We started this podcast, we learned how to do online tools, we got really into the online world, we got closer to our pets and family if they were with us, or maybe some other people have told us they got further away from the people that were with them during this period of time. But her post was wonderful helped me really reflect how about yourself on reflections during COVID? And we'll bring Lauren into the conversation after your thoughts.

Andrew  

Yeah, this is been a great time I've you know, living across four continents and many countries over the last 25 years myself, it's one of those times where I haven't been able to go to the gym as often as I like. So I've had to be a bit creative with that of Okay, let's get on the bike. Let's find a trail after this. I'm on a trail on that bike. It's a beautiful cool day here. So I'm doing that. Even if it starts raining a bit outside, I'm doing it. But watching that watching your health, whether it's through how many footsteps I just got in recently from Las Vegas and conference time. So my step count was way up. But it's a thing of okay, let's be intentional. I, you know, Allen, I had a heart attack about eight years ago. And so living life very intentionally is crucial, not just letting it pass you by. And so this is going to be fun today because Lauren is one of those that I want to hear the things that she says and I know they're just going to draw us in wanting to enroll in impact school because she's one of those that I put out there as Okay, the next generation Guy Kawasaki. It's so this is this is fun.

Allen  

Great. Right? Well, let's bring Lauren.   Lauren. First off. Where are you at today? And hello, and welcome.

Lauren  

Yes, well, thanks for having me guys. So Lauren Tickner here. Now strangely enough, I'm actually in England, which is where I'm from, I'm funny enough in my very birth town, which is a place called Epsom. If you guys have ever had Epsom salt baths. That's great. So I'm literally here right now I'm just visiting my mom for a little while before I head back to either Dubai, where I do live, that's my residence, or maybe to Turkey for a couple of weeks. But you you were just speaking, because during the first lockdown in England, I always I was, yeah, I was still in England. And as well. And I always live in serviced apartments, because I'm kind of lazy. And I like people to, you know, clean stuff for me. And I like to pay a premium for that, right. It's one of the benefits of having your own business and being able to make those types of decisions. And I find that it allows me to keep my energy focused on my business. But anyway, I conveniently chose an apartment, which had a rooftop in central London because the rooftop had handlebars under under the stairs. So I could actually do pull ups on the staircase. Yeah, that was pretty good.

Andrew  

Mm hmm.

Allen  

Well, I also heard that you did put your writings 20,000 steps a day, maybe on the streets, maybe up or down the stairs around and, and, you know, to Andrew's point doesn't isn't a great thing to have a good mind body connection that helps you be successful. And that's something that I think that is incredibly important. Maybe your thoughts on that too.

Lauren  

Is everything. I mean, that was how I started my very first business my my instagram username before it was just Lauren Tickner it was actually Lauren Fitness. And so I think for many many years, people thought that my last name was fitness. But that's how I got my first business right so when I hear you saying that you have you know your steps and that you're doing all of that having had a heart attack in the past. I mean, it's so important and equally it's one of the best ways to live this nomadic lifestyle because you get to explore different cities. And I just remember recently i I missed my flight I had a connection flight in Vienna. You guys were great because you know having your insurance I was able to have the benefits of going to one of the airport lounges in the end. But basically, because I've missed my flight, I was having some time in Vienna. And I remember racking up 40,000 steps one day, I didn't even realize I was just walking around on causal day I was doing all the same, I didn't miss any work, to do all the work that I would have always done. But I was just taking it while walking around outside, exploring the culture and having a good time. And so that's one of the most important things, you know, if you're out and about in these different cities, go and live it, go and experience it, and just get on your feet.

Allen  

It's really amazing your energy level comes through. And a lot of the folks that are listening to this podcast, are remote workers location independent, that are trying to make a living and you built a business. Can you share some of your tips beyond this great energy. And what I can see is a positive attitude. But really, it kind of ties into impact school where you share many of those secrets. I think our audience would love to hear more on how, first up, you know, how I became a millionaire by age 23 was one of my favorite posts to read. Some of the different things that you've done, extraordinary, we'd love to hear it from you.

Lauren  

Well, look, I think it just depends on where you're at, obviously, because different you know, that's the whole thing of new level, new devil. Every single time that you've reached some level of quote-unquote, success, there's always something else that comes along, right. So maybe at the beginning, you don't know how to get clients, you don't know how to even start the business, then you start the business, and then you don't know how the hell to hire someone. And then you hire people, and then you don't know how to manage them. And then you figure some of that out, and then they leave. And it's like, what do I do next? And then you start getting clients and the clients want a refund, or they have a problem. And there's always more problems and everything like that. And thus, honestly, the biggest, the most important thing to be aware of is like, do you even want to be an entrepreneur? Would you be better off having a remote location independent business jobs, or where you're working at someone else's company? This is a conversation that I had, and I we have all the time, because she knows very well that she has no desire to be an entrepreneur, and that she's totally okay with having this freedom, location independent lifestyle working with me. And so that's cool, right. And that's that. 

Lauren  

But, you know, if you're wanting to have an online business, the most important thing is having systems. Because if you look at systems, and if you turn it into a bit of an acronym, then in my opinion, it stands for Save Yourself Time, Energy, Money and Stress. Because if you're trying to come around, and if you don't know if you're going to end up in some random hotel where the Wi Fi is not working, or you miss you apply, and all disaster and hell breaks loose, and things are able to continuously operate when you have systems in place. Because the system is essentially just a repeatable process. And it's robust. It works time and time again. So for example, let's just say I needed a new system to bring in plans consistently. Okay, well, if I have it, reverse engineers, they think what's the final point in which someone becomes a client? Okay, well, it's passing them over to the client success team. Okay, well, before that point, what needs to happen? Well, we need to send them over contract. Okay, before that point wants to happen, we have to process that payment. Okay, before that point, what has to happen? A sales call. So it's like, how can I automate as much of this stuff as possible? And I know that, okay, after the sales call, everything else is automated. But then it's like, okay, now how can I bring in more systems to get sales call, right, and get more sales call goes through the door. So it's like, I want to just systematize everything as much as I can. But then at the same time, I want to have a robust and stable team that I can count on and that I know that they're being held accountable. So that then if the system breaks, or if I want to maximize results, I essentially have a safety net, whereby, you know, if things are slipping out the the bucket, then I have humans to come and pad that, you know, bucket out so that it's not dripping everywhere. So I hope that that makes sense. But I would say in order for someone to have success with this nomadic lifestyle, you got to have systems and you've got to know that everything that you could possibly imagine and more is going to go wrong at some point. Which is why you know, they need your insurance, right? Because and by the way, I'm not being paid to say that by anyone who's like seriously because that stuff will happen no matter what.

Andrew  

Yes, hopefully not to you and us but it does. 

Lauren  

Oh, no it happens to me.

Andrew  

Whether it is software, no. Okay. But hey, we're here we have your back. But, you know, we've got you if when it's necessary, but you know, when systems fail, it's it's that thing, we need experts there we need better people than we are around us to succeed. It's finding those people that have this drinks that are outside hours. And to surround us those that when our strengths may be better than theirs, they're there to hold our hands up. When our when our arms get weak to say, okay, you can keep doing this. We know you can. That's, you know, we are a globally distributed team. And sometimes those hands are virtual. They're not right, their own you saying, okay, you've got this. And so I know you, you work with folks all around the world, and your team is dispersed as well, right?

Lauren  

Yeah, that's right. We are so just opening up an office in London as well, which is just for our part of our sales floor, because our sales teams pretty large. But yeah, everyone else, I think we're over like 13 different time zones or something crazy. And it's, it's definitely something to get used to. But again, you have to have your system, right? Like, what's the system in which you can communicate, that works for everybody? And how you making sure that only the things that need to get to you, in your in a leadership position get filtered through to you, you got to ask yourself these questions, because that's really, really important.

Andrew  

Yes, that's so good. So when you're when you're looking at this, and facing different scenarios, where your team is in another place, and the something is critical, that's happening, but yet, you know, okay, they're asleep now, you know, is have you found that other people have to have, have access to things when, when time zones are inconvenient? Is that something that you and and the companies you work with have have solved? Because having multiple people watching different systems, I think is crucial as we spread around the world. And it's, it's one of the challenges we faced, and I know other people with with globally distributed teams face with timezone aspects. What's, what are your thoughts there?

Lauren  

I mean, look, it's definitely a challenge. And I think this is where different areas of the business require different. We kind of color code things with regards to how urgent, unimportant and critical they are. So if something's like critically important, then that has to be something which the 24/7 team has hauled over. So we have a team, because I have a software development company as well. And basically, they're based out of Bangalore, in India, but they have people on that team who are doing the graveyard shift over there, in the in our office there whereby they are just basically on standby. So they're not really doing any proactive work. But they're pretty much just like on standby. So if, for example, a client sends a message at some, like rogue, random time, then they are able to get back to them saying, hey, just to let you know, we've got this, you can check out this, this and this, but we're going to be getting back to you in the next eight to 12 hours when the client success team are back online. Because we're impact school is mainly a business coaching company, we, you know, obviously have clients everywhere, and they all have a direct coach, but let's just say and we we link them up right with a coach that's in their closest timezone. But let's say for simplicity's sake, we have a client that's in Las Vegas. And their coach is also in the Pacific Time Zone as well, or maybe they're in Central Time or mountain time or whatever, in America. But then for some reason that client is traveling, and they're in Bali right now. And that client is now still being coached by someone else, like, oh, they just wake up in the middle of the night. And they want to work because they're entrepreneurs, right? So they want to work wherever the hell they want to work, which is fair enough. I understand. So I get it, then they're able to send a message and actually get a response. Because usually like something like that, I mean, that's just getting back to a plan in good time. They know we'll get back to them the next day. But that team has access to like, they know what everything is in the portal because they built the software, you know what I mean? So they know where all right and get that back to the client. 

Lauren  

But then on the other side of things. I know someone hacks into my Instagram and delete everything or like what happened to me last year on the 13th of September and 2020. Someone hacked my podcast, they hacked both of my websites, they deleted everything took down all of my emails. I mean, that was a disaster. No, and everything was gone. And so I was in Dubai, I had no phone service at this point because I was just on holiday that I hadn't moved there yet. And I literally could only get on on Wi Fi. And then I remember phoning my right hand who was in England. She was calling up we had some people in Romania, oh my gosh, and someone else in England and so the most important thing is having team members who have bought in and they understand that like, this isn't just a nine to five, right, and they're signing up for that when they join the company, they're getting the benefits of the fact that they can work wherever they want in the world. And they don't have to go to an office, they don't have to travel to work, but they also are gonna have to step in when they need to. So it's finding those people that are willing and able to accept that because if they want the luxuries of this remote lifestyle, or this flexible working, then they have to also accept the fact that it's going to be flexible in the other way, whereby if they need to get dragged into something, it's just swings and roundabouts. So it's getting buy in from people who get that, and this is not for everyone. I'm telling you, it's not some people need that stability, and that's totally okay. But when you find those people, they're the ones that you got to wrap your hands around them. Keep them happy.

Allen  

Yep. Well, you touched upon something that we've heard.   

So just a quick, quick missive on. Yeah, just a quick missive on that both Andrew and I are very excited to hop into this conversation with you, is I love what you said about the timing, because one of the things we've heard from people who've been on this podcast, is they like the flexibility in the time. So it's a beautiful day, they'll go serve. And on a rainy day, they'll do their work. But also it works the other way, if there's an emergency or a problem or whatever, you have to be available 24/7. There's no Saturday or Sunday day off, or different parts of the world, Friday and Saturday. It's so you have flexibility, but you also have responsibility. And I would love your conversation, in your thoughts on how you coach people through those different areas of responsibility and flexibility. Because you need to have both.

Lauren  

Yeah, I mean, as a leader, it's just taking total ownership over everything. If something goes wrong, even if it was technically someone else's fault, it's still your fault, because you didn't delegate properly, you didn't assign the task properly, you didn't make it clear what their level of accountability they were going to be held to. You didn't give them proper systems, structure, deadlines, etc, etc. Or you just set the set of false expectations. So no matter what happens is always on you. And you have to be okay with that. Again, it's like, if you want all the benefits, and the upside of having your own business, you have to accept all the negativity and the downsides that are going to come with it. So when your team screws up, and they're not representing your company properly, then again, you didn't set the expectations clearly enough, you brought on the wrong person on your team. And so when you finally just get to grips with that, and have peace with that, then you're able to really, really just be more careful with the decisions that you're making. But also it's just extreme ownership, taking ownership over everything. And just remembering that like that's alright. Just Just take ownership of everything. That's all. That's all I have to say, I guess.

Andrew  

Well, Lauren, you have done something that has become quite a success. And I think there's some method to that success with Impact School. For those who are listening today who are thinking I want to take on this lifestyle. I've heard enough about people who have left their jobs or taking their jobs to work in that dream destinations. Can you tell us more about Impact School?

Lauren  

Yeah, totally love. I mean, I, I did the nine to five, right. And it wasn't nine to five, it was like 7am to 7pm. I remember one day like walking to the train, I had to get on the train at 6:01 in the morning to get to the office by the time at the stock market opens. So I was working in asset management. And I was doing reconciliation of funds and it was horrendous. But I realized very, very quickly that through continuing in that job, I was essentially continuing on the path to becoming just like the people who were surrounding me in the office who all they did all day every day was complain. And I didn't want to continuously work my way up the corporate ladder to just become as unhappy as that. And so I realized, okay, I need to do something about this. But I turned to someone in my office. And I was like, Yeah, I'm really thinking about starting this online business. And I was in the fitness industry back then. Well, I was interested in fitness should I say obviously wasn't in the industry, but I said, I was like, Yeah, I'm thinking about doing this online fitness training thing. I've seen some people do it on YouTube, blah, blah, blah. And she was like, No, you should not do that. You should never mix your passion with your career because you're gonna end up resenting your passion. And I believe that for so long. I literally took it right to the core. And then thinking about that now it's so crazy because why was I taking advice from someone who had never achieved happiness and success and peace within themselves, she was unhappy, she hated her job. And her job was just a means of making money. But now I know with total certainty that you can absolutely mix your passion with your career. Yes, there are going to be parts that absolutely suck. And that's okay, right. Because at the end of the day, if you're able to spend 75 75% of your time doing something that you love, then you're gonna have way better results than if you're doing something that you hate, you know what I mean? 

Lauren  

So, really I am, I realized that in order to have success online, it comes down to finding the balance between a niche that you're passionate about, that's also profitable. And then the best way for most people to be able to get started is through selling something high ticket. So some type of high ticket product, which is a service, because if you're able to sell a service, you don't need to have any physical products that you actually have to pay for. I remember, again, when I was in fitness, I had already done the whole service side of things. But you know, naturally, as relatively entrepreneurial people, our attention span is very, very, very slim and we get distracted by things. So I wanted to make leggings for women to wear in the gym. And so I ended up investing, I can't remember how much exactly it was, I think it was 10,000 pounds into getting some leggings, which was so much money for me at the time. And unfortunately, I spent all that money. And then it turns out that like a year and a half later, it took so long to get the leggings actually made. Because I was doing them really bespoke. They all came wrong, right. And so I lost all that.

Andrew  

Oh no

Lauren  

I know. And so basically, what I'm trying to say is like in order to get started, figure out a niche that you're passionate about that you're good at we you know, if you're looking what all of your friends come to you and ask you for advice and tips on what outcome can you then take people to that's profitable within that niche? And then how can you build a service around that just one service, something super simple, because you can do everything that you want in life, just not all at once. You can't do it all in one go. So yeah, for now, like you might want to do this one thing, then in five years time, another thing, you don't need to rush these things. And so get it to a level whereby you're making as much money as you are in your job, and then leave. People rush to leave their jobs, I don't think it's a smart move, unless you really can take on the risk. Or if you have a good amount of investments, whereby you're making passive income out of those investments already, people just like jumping into leaving that job. And then of course, they don't make money straight away, because they're probably not following the right strategies, because they have no idea what they're doing, right. So anyway, it just comes down to figuring out what is the niche, what is the outcome, who are the people that you're going to take to the outcome, and then sell a service at a high ticket price point, then all you're going to need is three to four clients to make as much money as you are in your full time job, leave your job, and then go all in on your business. And don't overcomplicate the client acquisition, you can just do it really simply through having conversations with people inside of messenger, getting them on the phone and then enrolling them as a client. Everyone over complicates it right. And as well then when it comes to building your brand on social media, at first, if you have a full time job, and you don't want anyone to know, you don't need to even try and build a brand. But then as time goes on, you want to be posting credibility and authority content. So people know that you're an expert in your field. And then you can build an audience from that that's me, like really simplifying it. But that's kind of like from a bird's eye view, how to get it done.

Allen  

So we asked our guests, and I'm sure you're gonna have a really unique answer, basically, because you're a very unique person doing amazing things. And I think, you know, people really should avail themselves of impact school, but could you name perhaps an overlooked person, place or experience that you think our audience should get to know? And if you have more than one, that's fine, too. But it's it's something that you may feel like you're an insider on, but other folks should understand?

Lauren  

Well, maybe this is really, really overly simple, but I guess your people probably already know about it because they're listening to a podcast. But I genuinely think that the whole world of podcasting is amazing business podcast, has changed my life. I mean, I learn for the beginning, everything through podcasts, everything. I only started listening to audiobooks, like a year and a half ago, and since then, I've probably I've done hundreds, like genuinely hundreds. But the thing is, you can learn so much but you then also need to apply it so what I'm doing whenever I'm traveling, I'm always listening to podcasts, and then I write on my notes while I'm listening, and I'm walking as well. So like I'm getting in steps, I'm listening to podcasts. And then if I hit like, for example now, right, if you like this, I have a podcast called Impact School. So I'll listen to people's podcasts or then hear someone on that podcast, I'll go deep on that stuff. And then I'll learn as much around that area as I can. And then audio books as well. But I listened in like two and a half times speed, right. And then the past that I like, then I listened to it. But I mean, actually, on audio books, I normally listen on three point, like, I think it's like 3.2 times speed. So I'm listening really fast. But then if it's good, then I listened to again, right, so that just gets in your head. And then you can see everything around you while you're walking outside getting your exercise. And then also you're learning too. But then yeah, just quickly write some notes as you're doing it. And then I turn it into basically bullet points. And then I think, How can I teach this to someone? So I formulate my document in a way whereby someone else can learn from it. And then this basically highlight everything. 
  

And then in the world, actually one of my favorite places, which I really love, so many, but one of the most cool experiences that I've done was going on the hot air balloon in Cappadocia. That was amazing in Turkey. And I did a photo shoot at like three in the morning. With a sunset. Oh, it was so cool. That was I haven't even posted any of that content. Really. I need to post that on my Instagram. But yeah, it was super fun. And the desert in Dubai, if we're talking places, that's probably the most peaceful experience ever. It's so vast, it's like if you've ever been on a cruise, when you go on the top deck in the middle of the night, and there's just nothing but water around you. But this is even crazier, because it's just so different than anything that you've seen before. Just the the sand dunes it's, it's amazing. And there's other things but those are the ones that kind of come to my mind first.

Andrew  

You took me back, you took me back. I know we're going to talk about some of these things that we've heard during this episode. But you know, talking about that desert experience in Dubai, I picture riding that Nissan Patrol getting out there and I miss my Nissan Patrol for those who are listening that I've never seen seen one that's that's like a that's it's a Toyota. What is it? What's the Toyota version? It skips me now. 

Allen  

It's like a 4-wheel

Lauren  

car that you never see anywhere else except in like, again, like the Midwest.

Andrew  

Yes. Yes, it's like a Ford Expedition except, beefed up. I know that when I was in Ghana, I had one then I would pack my roof rack, filled with everything from a barrel of diesel fuel to trucks full of other things and rape of drape a fishnet over it and rubber tie downs and then jump down to my tire and onto the ground. And then on the way out to where we live, which was two hours from the nearest refrigerator, practically, I would load in every one I could to into it in one time, including kids and people with their bowls of fish that they were going to sell courses, bowls of fish would be on top of their heads. But as they walked down the road when they got out of my car, but I had 22 people inside my patrol, including kids, itself is carrying 11, I had twice as many. They were people on obviously, everyone had someone in their lap practically. In the front. I had five shifting gears on rough roads. So yes, you're going off into the desert in Dubai. I'm sure you rode in a Nissan Patrol, at least on one of those expeditions, but took me back. Allen as we reflect on today's episode. What's one of your takeaways?

Allen  

Well, well, first of all, I want to mention that the Toyota Patrol, probably to most of our listeners is a smaller version of the Toyota Landcruiser. Which many see, yeah, it's probably the one that you're searching for. Also, things the other thing I just want to remind people that really look for the Impact School podcast I listened to it was tremendous and wonderful job there, Lauren, and, and of course, Lauren before, before we get into final thoughts here, why don't we Why don't you quickly share where people could find you? And then we'll come back and we'll wind out.

Lauren  

Yeah, absolutely. So Instagram is Lauren Tickner, L-A-U-R-E-N T-I-C-K-N-E-R. You're gonna I'm on all platforms with that exact same name. So I'm pretty easy to find. We did just redo our website. Actually, by the time this goes up, we've redone our website, impact hyphen school.com. So impact impact-school.com. That's where you can kind of find out more about what we do at Impact School. There's also a link to our podcasts on there and everything too. So I would love it if anyone Yeah, lets us know that you came from this podcast as well would be really really cool just to hear my fellow digital nomads, my people ray can definitely can definitely relate to you. And if you listening to this, have any places in the world that you think that I should definitely go visit and check out please DM me, I always my DMs are open right. Don't be afraid to send a message I would love to, I'd love to have a chat. And yeah, it'd be cool to be able to connect with you. And so I know share this on your stories or something. It's always good to see that, yeah.

Allen  

Thank you, Lauren. That's great. Oh, so Andrew, I'll have you go first. What did we learn today? I've got some copious notes here. So I would love to hear from you first.

Andrew  

I saw that pin go into action for you. And I'm one thing that is mine as well. I love that acronym for system. That's one of those things. I'm going to meditate on that a little bit after this call. I'm sure you drop nuggets like that when you're coaching people through your system. And so it's that's one of my takeaways. Back to you, Allen.

Allen  

And what are my takeaways and meanness for the audience's? I love Lauren's conversation, a podcast whenever I walk the dog or go for a long car ride. There are so many great business podcasts out there like Lauren's, like Omar Mo's, hopefully, folks listening to ours and spread the good word. Because there's so much information out there that you can take that makes you better. And it's a very easy way. And like Lauren, I like to have it in speed mode. So it's maybe two times except for when I'm trying to go to sleep. And I there's a couple podcasts out there one called 99% invisible, where the gentleman's voice is so quiet. And if you leave it at normal speed, you'll never get to the end of the episode. Then you have to pick it up the next day. So it's it's a wonderful thing. And maybe the last thing is the vision of Andrew, like Lawrence of Arabia with 22 people in his Toyota bouncing across the desert is an image I'm not going to soon get out of my mind and I hope our listeners don't either. It's a wonderful image. And that's why I love this podcast 'cause you share little bits of somebody you care about that you would never hear in a different setting. So great day today. We had a great guest today with Lauren, enjoyed the conversation. So for those of you out there, remember The New Nomad's now just the podcast. It's a community of people, ideas and spirit that are helping you take advantage of that location independent lifestyle, and we hope you spread the word and travel safe and we'll catch you the next episode of The New Nomad. Cheers

Stand Out with Impact School: Build Your Own Brand with Lauren Tickner | TNN31

About the Guest

Lauren Tickner

With multiple business endeavours at just the age of 23, Tickner has risen quickly to become one of the UK’s most successful and respected entrepreneurs in the online space. Today, Tickner’s main source of income is Impact School, her online coaching and consulting company where she now has more than 40 people employed, including a COO, Sales Director, Marketing Strategist, and an entire tech team. Tickner’s focus today is on Impact School as well as her new software company, whereby she is building a software that will empower users to build their own online courses and coaching programs.